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גריל גז זו הבחירה הנכונה לבית החדש

27/11/2018 givingwi_admin 0 Comments

עוברים דירה ויש לכם גם שטח חיצוני בבית החדש? אם כך, ברור מדוע תרצו לעשות הכול כדי שגם השטח החיצוני, בין אם זו גינה ובין אם זו מרפסת, יהפוך להיות כמה שיותר שימושי. לכן אנחנו מציעים לכם לחשוב על רכישת שולחן אוכל שיוכל לשמש אתכם בחוץ, אך לא בכך די. עוד אופציה נפלאה שמתאימה לרוב […]

Internet and digital are increasingly present in the buying habits of Italians: multichannel individuals - users who use eCommerce services or for whom digital has a role in their purchase path - are now 35.5 million people (equal to 67% of the population over 14 years), up by seven percentage points (pp) compared to 31.7 million in 2017, after five years of stability. Growing more among multichannel users are eShopper, individuals who use the Internet at all stages of the purchasing process, which reached 23.1 million in 2018, an increase of 2.5 million compared to 20.6 million in 2017. Within this group the largest segment is still that of Everywhere Shopper (6.6 million ), the most evolved consumers who move freely from one channel to another in their relationship with the brands, but the most significant growth regards Cherry Pickers (+1.9 million in 2017), the most conservative and facing users for the first time in the e-commerce world. On the other hand, the increase in the InfoShopper group is more limited, users who use the network only to inquire and not to conclude the purchase, which in the last year rose to 12.4 million, 1.3 million more than a year ago. These are some of the research results of the Multichannel Observatory, promoted by the School of Management of the Milan Polytechnic and Nielsen. "From the research emerges a progressive convergence of the role of communication and sales spaces - says Giuliano Noci, Scientific Manager of the Multichannel Observatory -. Firstly, the gap between showrooming (search for information in physical point of sale and online purchase) and infocommerce (search for information online and purchase in physical store), practiced by 48% and 53% of the multichannel individuals in 2018. Among the eShopper then, purchase paths spread that see a synergistic and hybrid use of online and offline touchpoints, used both for information search and for actual purchase. Lastly, the sales outlet retains a central role in the purchasing process, even for the most advanced segments, but with a different vocation, which combines the experiential dimension with the purchase ". "The slice of a more mature population, which seemed less akin to the possibility of searching for products and information online, has just started on the multichannel world," commented Christian Centonze, FMCG Solutions Leader of Nielsen. The importance of this entry into the digital shopping arena, whether it is a Research-Online-Purchase-Offline or a real online customer journey, is evident if one considers that in Italy it is precisely the people who are older with age. greater availability of expenditure. Not least, today the Italian population on the network is representative of the entire country, not just teenagers and Millennials. A step forward in the context of the digital divide between Italy and other EU members, as well as one more reason to embark on the eCommerce adventure for our own players ". EShopper - The research in 2016 identified four segments within the eShopper consumer group, based on the propensity to use digital channels during the purchase phase and the habit of using the Internet to share opinions.

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גריל גז זו הבחירה הנכונה לבית החדש

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Internet and digital: increasingly used by Italian consumers

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גריל גז זו הבחירה הנכונה לבית החדש

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Internet and digital: increasingly used by Italian consumers

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